Your Google Ads probably aren’t the problem. The page after the click is.
Before you fire your PPC manager — or hire another one — run the cheaper experiment: keep the ads exactly as they are and split-test the landing page. Free, 30 days, measured.
Get the Free Split TestFor residential roofers running Google Search Ads to a website. (If all your leads come from Local Services Ads or Maps, there’s no landing page for us to fix — this isn’t for you, and we’ll say so.)
See what your clicks are worth
Sound familiar?
- Spending $3k–$20k a month and only sort of knowing what it produces
- Every agency pitch is “give us the account” — and a new retainer
- Storm, repair, and replacement clicks all landing on the same generic page
A homeowner searching “emergency roof leak” and one searching “roof replacement cost” are in completely different moments — one is panicking, one is planning a five-figure project. Sending both to your homepage wastes the click either way. We build a page per intent, route each click to the right one, and let a 50/50 split against your current page settle whether it matters. Your ads, bids, and budget stay untouched.
The free 30-day head-to-head pilot
- 1
We build your intent pages
Storm, emergency, replacement, repair, financing — each paid click lands on a page built for that exact search, on a subdomain of YOUR domain. You approve everything before a single click flows.
- 2
Your traffic splits 50/50
Half your existing ad clicks see the new pages, half see your current page. Same ads, same budget — we never touch your bids, keywords, or ad account.
- 3
The dashboard settles it
You watch both sides live: clicks, calls, form leads, and the contact rate for each. If our pages don’t beat yours, turn it off — you owe nothing.
We never touch your bids, keywords, budget, or sales process — only what happens after the click. Your account, your data, your leads.
Don’t take our word for it — click the product
These are live demo pages from the exact system we’d build for you (fictional showcase roofer, real engine):
Straight answers
Do you take over my Google Ads account?
Never. We don’t want the keys. The only change is where the ad clicks land, and even that runs as a 50/50 experiment so your current setup keeps getting half the traffic.
Will this mess with my Quality Score or campaign performance?
The pages are built for the exact search intent behind each campaign — relevance is the whole design. The split runs inside Google’s own experiment tooling (or our router if you prefer not to grant access).
What if my current page wins?
Then you learned that for free and keep your page. The result comes from a click log both of us can read — not our opinion.
What happens after a winning pilot?
If you continue, it’s a flat monthly rate for the founding group — quoted as a range up front, locked at the results call. No setup fee, no long contract.